Detroit routinely insisted throughout the past few decades that their consumer studies proved the American buying public wasn’t interested in fuel efficient vehicles, and preferred big, profitable SUVs and pickups, as reason for Detroit’s truck-heavy product lineups.
Now former GM economist Walter McManus, now a professor and chief of the Automotive Analysis division of the Transportation Research Institute at the University of Michigan, said that the opposite was true–and he, along with others, helped fudge all the data.
