I made an investment in Emphasis Search last year that is an advanced physician search engine called ApexMD driven by a medical taxonomy. ApexMD is able to order physicians by relevance to the searched disease or procedure because of an in-depth understanding of physician specialization, training and practice patterns and the ability to standardize the physician profiling process across medical centers and regions. The medical “intelligence” of the search engine includes over 8,000 diseases and procedures and tens of thousands of related medical terms (synonyms) with a relevancy mapping between each disease and procedure and one or more of over 500 medical specialties, subspecialties or areas of concentration.
The company has at least one major medical center in each of 11 geographic regions around the country and Beth, the daughter of pancreatic cancer patient, writes “It took my family a couple of precious weeks to find specialists that your website found in a second.”
Read more at Jon Fisher’s Blog
