Tiburon CA – Personalization revolution coming – Jon Fisher

Posted on 09 July 2010 by tibtv

From CNN: Facebook is gathering masses of data through its recently launched “Likes” feature, which lets Web visitors express interest in a piece of content. More than 50,000 websites implemented this “Like button” in the week after it launched, providing Facebook with a treasure trove of data about the preferences of Web users. This data could form the basis of a powerful search engine, ranking Web pages by “Likes” rather than the links that Google relies upon. What’s more, Facebook could serve up different search results to each user based on the preferences of his or her friends.

SEE MORE AT JON B FISHER’S BLOG

Jon Fisher, author: “Strategic Entrepreneurism”

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