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Industry Analyst Alex Herrera Details How StudioGPU MachStudio Pro Successfully Closes the Gap Between Time and Quality in 3D Production Environments

Los Angeles, CA — February 9, 2009 — StudioGPU announced today the ACM SIGGRAPH Computer Graphics Quarterly, the official publication of the ACM SIGGRAPH organization, has published an industry white paper in the February 2010 issue focusing on StudioGPU MachStudio™ Pro software. The white paper, "Ending the Tradeoff of Time vs. Quality when Creating 3D Computer Graphics Content – Stepping Up the Production Workflow with Real-Time Rendering Software," by Alex Herrera, senior analyst at Jon Peddie Research, focuses on streamlining 3D workflow and rendering pipelines with non-linear real-time technology.

The white paper highlights the advantages of using the GPU for real-time workflow and rendering in studio-quality production as compared to traditional turn-based 3D modeling and rendering pipelines. It also addresses the many benefits of using innovative real-time 3D workflow and rendering technology to eliminate productivity bottlenecks and liberate artists across a variety of industries, including architectural design, game development, visual effects, advertising and feature film creation. Some of the many highlights of MachStudio Pro covered in the white paper include:

The benefits of specialized and programmable GPU shaders as a high-speed path to real-time and near real-time rendering performance

Refining 3D workflow using independent layers in a non-linear workspace to easily manipulate design elements and create at the "speed of thought"

The advantages of interacting with complex 3D CG elements such as ambient occlusion, subsurface scattering, complex reflections and refractions, high-dynamic range, advanced depth-of-field manipulation and global illumination

The efficiency of leveraging an existing IT investment while lowering the financial barriers to film-quality 3D production

For more information about leveraging the GPU for real-time 3D workflow and rendering with MachStudio Pro, read the white paper in the SIGGRAPH CG Quarterly at www.siggraph.org/publications/newsletter/volume-44-number-1.

About MachStudio Pro
Award-winning MachStudio Pro supports Microsoft Windows 7, Windows XP Professional and Windows Vista operating systems on most professional graphic accelerator cards. MachStudio Pro software is available in North America for $3,999 (USD) or bundled with the AMD ATI FirePro V8750 3D workstation graphics accelerator card for $4,999 (USD). For pricing in other regions, visit www.studiogpu.com/buy/locator. Student, education and volume licensing is also available upon request. Visit the StudioGPU web site at studiogpu.com.

About StudioGPU
StudioGPU develops software and technology that frees digital artists from the creative shackles of time, money and resources. MachStudio Pro empowers artists and designers working in film, broadcast, game development, computer-assisted design (CAD), and pre- and post-production to create and manipulate fully rendered film-quality 3D design and animation in real-time. For more information, visit www.StudioGPU.com.


Read more at Jon Peddie tech Watch

TIBURON, CA-January 26, 2010 – Jon Peddie Research (JPR), the industry’s research and consulting firm for graphics and multimedia, announced today its estimated graphics chip shipments and suppliers’ market shares for Q4′09.

Figures for the year 2009 came in above expectations with a 14% year to year growth, an amazing comeback, in this year of retrenching and recession

Table 1: Growth rates from 2002 to 2011
  2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Total
Graphics
Chips:
180.6 217.1 239.0 269.4 316.5 351.7 373.0 425.4 544.0 600.1
Annual
percentage
growth
20.6% 20.2% 10.1% 12.7% 17.5% 11.1% 6.1% 14.0% 27.9% 10.3%

Intel was the leader in Q4′09, elevated by Atom sales for netbooks, as well as strong growth in the desktop segment. AMD gained in the notebook integrated segment, but lost some market share in discrete in both the desktop and notebook segments due to constraints in 40nm supply. Nvidia picked up a little share overall. Nvidia’s increases came primarily in desktop discretes, while slipping in desktop and notebook integrated.

Vendor This Quarter Market share last Quarter Market share Unit Growth Qtr-Qtr This quarter last year Market share Growth Yr-Y
AMD 19.9% 20.1% 13.6% 19.3% 91.5%
Intel 55.2% 53.6% 17.9% 47.7% 114.7%
Nvidia 24.3% 25.3% 10.2% 30.6% 47.3%
Matrox 0.0% 0.0% 66.7% 0.1% -16.7%
SiS 0.0% 0.3% -81.8% 1.1% -92.5%
VIA/S3 0.6% 0.7% -3.9% 1.2% -9.5%
Total 100.0% 100.0% 14.7% 100.0% 85.7%

AMD reported revenue of $427 million from their graphics segment for the quarter, up 40% sequentially. AMD’s graphics segment reported an operating income of $53 million, a substantial improvement from the prior quarter.

Intel reported revenue from chipset and other revenue of $1.877 billion in Q4.

Nvidia’s quarter, which straddles the calendar quarters reported revenues of $903 million for their Fiscal Q3′10 which is from August to the end of October. Their next quarter ends in January.

A new category – CIG
Q4′09 saw the first shipments of a new category, the CPU-integrated graphics – CIG. With the advent of new CPUs with integrated or embedded graphics, we will see a rapid decline in shipments of traditional chip-set graphics or IGPs (integrated graphics processors.)

Pricing and Availability
The Q4′09 edition of Jon Peddie Research’s Market Watch is available now in both electronic and hard copy editions, and can be purchased for $995. Included with this report is an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR’s Market Watch is $3,500 and includes four quarterly issues. Full subscribers to JPR services receive Tech Watch (the company’s bi-weekly report) and a copy of Market Watch as part of their subscription. For information about purchasing Market Watch, please call 415/435-9368 or visit the Jon Peddie Research website at http://www.jonpeddie.com.


Read more at Jon Peddie tech Watch

AMD’s ATI Radeon HD 5450 with (left) and without fan. (Source: Jon Peddie Research)

AMD introduced two additional add-in boards to their expanding product line for the Value segment putting a virtual strangle hold on the <$100 market.

Radeon HD 5450

The HD 5450 with a 40nm “Cedar” GPU is a sub $60 card set to take the place of its HD 4350/4550 predecessors. To get to this thrifty price point AMD made some significant hardwaremodifications.

AMD cut the cost of manufacturing of the AIB by giving the 5450 a fan-less heat sink which gives the HD 5450 a unique look but also turns this sub $60 AIB into a dual-slot solution. There will be some manufactures like Sapphire which will equip the HD 5450 with a single slot fan-based heat sink.

These single-slot designs with fan assembly might be more desirable to some depending on one’s box configuration. AMD also downgraded the memory, which has been DDR5 since the HD 4000 series were introduced 2008, to DDR2/DDR3. The Cedar GPU is an economical 292 M transistors on a die size of 59mm2.

The HD 5450 is not going to blow you away with its gaming performance—its obviously better equipped to perform to the standards of a casual gamer, however it is outfitted with Eyefinity technology so it will power up to three monitors with a maximum resolution 2560 x 1600 with solid HD video capabilities. The AIB has one DVI port, a VGA port, and a Display Port.

The HD 5450 is remarkably efficient, drawing less than 20W when functioning under stress—key for the value environment.

The Nvidia GT 220 and 210, also built in a 40 nm process, match the HD 5450 performance and price with the GT AIBs touting more favorable fill rates. However, the GT AIBs will draw up to 56 W of power, and still do not support DirectX 11.

Radeon HD 5570

The second AIB from AMD set to launch in the sub $100 segment is the Radeon HD 5570. The HD 5570 is the slimmed down version of the HD 5670. The HD 5670 has the same number of transistors, 627 million, in the 40 nm process, and it equals the 400 stream processors and 20 texture units. The main difference in the two AIBs comes in the form of memory with the HD 5670 coming with the now AMD standard GDDR5 while the thrifty HD 5500 series card has DDR3. The memory clock was also taken down 100 MHz to 900 MHz with the processor clock coming at 650 MHz compared to 775 MHz on the HD 5600 series. The overall footprint of the HD 5570 was cut down to about half the size of the HD 5670 saving a bit on the manufacturing process as well. The HD 5570 is priced roughly $25 to $30 less than the $99 HD 5600 series.

Like all AIBs in the Evergreen GPU family, the HD 5570 can drive up to three monitors with AMD’s Eyefinity technology. The HD 5670 has DVI, VGA and HDMI connections.

FIGURE 2: Pmark results for the AMD Radeon HD 5570 and HD 5450. (Source: Jon Peddie Research)
FIGURE 3: Vantage benchmark results for the AMD Radeon HD 5570 and 5450. (Source: Jon Peddie Research)
FIGURE 4: Resident Evil 5 benchmark results for the AMD Radeon HD 5570 and 5450. (Source: Jon Peddie Research)
FIGURE 5: Stalker—Call of Pripyat benchmark results for the AMD Radeon HD 5570 and 5450. (Source: Jon Peddie Research)

Nvidia’s value offerings. GT 220 and 210, can compete with the HD 5570 on price and performance but again, all of AMD’s cards support DX 11 and multi-monitor options, and use less power.

In testing, you can see a significant performance drop with the HD 5400 series, which is expected given the price point and architectural differences.

Benchmarks

We ran three sets of benchmarks on the new value segment AIBs from AMD, Vantage (also used for calculating the Pmark), the popular Resident Evil 5, and the DirectX 11 benchmark Stalker—Call of Pripyat.

All the tests were run on an Intel Clarksdale corei5 3.33 GHz-based computer with 4GB RAM.

Pmark

The combination of price, power consumption, and performance is expressed in the Pmark.

As might be expected, the lower power and lower priced HD 5450 got the best Pmark score.

Vantage

The industry standard synthetic benchmark is still Futuremark’s 3Dmark Vantage test suite.

We had difficulty getting the HD 5450 to run at the higher (1680 x 1050, and 1920 x 1200) resolutions with anti-aliasing on. However, in other tests the AIB ran fine at those resolutions. The HD 5570 significantly (average 456%) outperformed the HD 5450 and so once again if power consumption and/or price are not the main criteria, then the HD 5570 is the better choice.

Resident Evil 5

This game is chosen because it is popular, has a built-in benchmark, and uses DirectX 10 and DirectX 11; however, for these tests we only used DirectX 10.

The Radeon HD 5450 was not good enough to run the benchmark (and therefore presumably the game) at a minimal acceptable frame rate (i.e., ≥ 30 fps.) The HD 5570 could only run at the minimal acceptable frame rate at lower resolutions with anti-aliasing turned on, and did alright at higher resolutions with AA turned off.

Stalker—Call of Pripyat

Jon’s current favorite game and one that offers the most detailed test information other than Unigine is Stalker—Call of Pripyat.

Stalker gives you different levels of DirectX, multiple test scenarios with nineteen resolutions, six render lighting modalities, and four environment conditions (with a Min., Ave., and Max measurement) to evaluate an AIB resulting in 1,368 possible test conditions—overwhelming to say the least. The test scores are in fps, and they are similar in results to what we found in with Resident Evil 5.

What do we think?

The AMD ATI Radeon HD 5450 is a very capable AIB for casual games and could even be used in some high-end FPS game. The HD 5570, which costs just a little more than the 5540 is capable of running high-end games. For sub $100 that’s an amazing value.


Read more at Jon Peddie tech Watch

Aperture 3 is here and Apple has made it a lot more flexible and friendly. In fact, Apple has reversed the waterfall and pulled the popular Faces and Places feature in iPhone up to Aperture. Features like photo books, which have existed in both products, have become easier to use in Aperture but there are also more options. Aperture, if you don’t remember, is a photo management tool introduced for professional photographers. It was brought forth sometime before Adobe introduced Lightroom and it caused a sensation. It handled some of the most common tasks performed by professional photographers—and in so doing it duplicated some of Photoshop’s jobs albeit in a simple, one-two button way. Reflecting its development as a professional tool, Aperture was priced at $499 when it was released. As it turned out, that was too much and the price dropped to $199.

FIGURE 1: The new Aperture 3 adds the popular Faces and Places technology from iPhoto. In addition, the interface has been improved to put almost all of Aperture’s features right in front of users. Note, too, the company has added support for FlickR and Facebook in addition to enabling one-button uploading and sharing to MobileMe. (Source: Apple)

Unfortunately, after a fast turn around to Aperture 2, which fixed some bugs and improved the way in which Aperture worked with RAW files, Apple seemed to lose interest in Aperture and Adobe’s competing product Lightroom gained adherents.

I was reminded of all that when I got back on the Mac with a PowerBook Pro. I tried out iPhoto and liked it at first. Actually, I thought to myself, this could work instead of Aperture. I loved the Faces tool and I loved the easy geotagging. Apple, makes it really easy to place pictures by letting you search for easy place names, like Grand Central Station, the Ebisu Center in Tokyo, the Golden Gate Bridge, the White House, it gets you there. At the same time, Apple’s presumptuous file handling got the better of me again, especially when I wanted to use my images in a Premiere video. I wound up downloading Picasa.

With the release of Aperture 3, Apple has removed any reason that might have made me hesitate to use Aperture. It’s been 3 years in the making but Apple has really fixed the problems that plague professional photographers … and me. There is a whole army of people like me who use images in our work. It would be nice if we were better photographers with assistants to log our photos, and clients to buy them but even though that’s not the case we need a good photo management and editing tool to deal with our images.

There were several very positive signs right out of the box. Aperture lets me import my images from anywhere and it gives me the option of pulling the images into the Aperture file system, leaving them where they are, or moving them to the pictures file folder. For me, this is pretty much the whole ball game. It also did a slick job of importing my database from the files stored on the Time Machine disk.

Aperture goes even further with an import feature that allows professional photographers to sync and edit databases between machines so that changes can be maintained across computers.

Apple has obviously made extensive changes to Aperture’s imaging engine. In fact, Aperture is built on the iPhoto engine. This has an effect on images edited previously in the older version of Aperture. If you want, Aperture will reprocess the image or you can step back since the editing process is non-destructive.

Faces and Places

Apple says they’ve added 200 new features to Aperture and that’s easy to believe. Most obviously, the interface is easier to use and the tasks you perform most frequently are located in a panel that has tabs for library functions, metadata, and adjustments.

There are still some features that were hard to find but Apple has created instructional videos that solve those kinds of problems instantly. For instance, Apple has expanded the tools for making books but I couldn’t find them at first. And, I knew that Apple had added video support to its slide show capability, but I couldn’t work that one out either. As it turns out, it was easy, just click on new to create a new project, web page, book, or slide show. The older version of Aperture asked you to work in separate environments depending on the job you were doing. (Lightroom has a similar problem and it doesn’t really reflect the way most people work.)

The Faces and Places feature comes from iPhoto and as you might expect, when you import images from iPhoto all that metadata comes along. In Aperture, identified faces can be found throughout your entire database or by project. Places expands on iPhoto’s geotagging capabilities with support for cameras with GPS. Images can also be dragged to an interactive map. If you like, you can track the progress of a photo shoot or a trip—and that information can be used in the photo books to add a map.

Adjustments

Apple has worked hard on the adjustments and it has recognized the dirty little secret shared by professional photographers and not-so-professional photographers and that is when a one button enhance works, use it. Apple has added new presets and it allows users to save their adjustments as a preset. This is the sort of thing you only have to use once to understand. Frequently, one batch of photos is going to have similar problems—the lighting was not great, for instance. Creating a preset lets you use the same correction in batch mode, or just have an easy correction to reach for first when familiar problems crop up. Kirk Paulsen, a senior director at Apple, was particularly pleased with the work done in adjustments and says he believes that photographers will contribute their own pre-sets, they’ll share them and they’ll sell them.

Poking around Apple’s Aperture site, by the way, reveals that a very active community of developers has grown up around Aperture.

The brushes feature in Aperture is also nice. It would be nice to be able to save these as well, but so far I haven’t seen a way to do this. Brushes let you apply a change to just a part of an image. With edge detection you can stay within the lines and the ability to soften and vary the strength of the effect and the size of the brush gives a nice feeling of control. One of the new features added is a skin tone brush for portrait work that lets you smooth out skin tones.

Apple has taken advantage of the CPU and the GPU to accelerate the performance of Aperture. I have a fairly modest Macbook Pro but I found little to complain about in performance—that’s not to say I didn’t notice some lag but it was well within the bounds of reasonable expectation and those blessed with discrete graphics processors will.

A note of caution: in general Aperture is solid, but in a heavy session of adding places and renaming files to make a book—Aperture crashed frequently. However it recovered with minimal loss of work. Others have complained that it is slow but I’m not seeing anything out of line in comparison to comparable professional products.

Aperture is $199, $99 upgrade.

What do we think?

Apple has recognized that “professionals” come in all different sizes with very different job descriptions and technical skills. With features like Faces and Places, Apple has added an element of play to Aperture that actually improves its ability to organize information.

Using Aperture has made me think about how much image processing has improved over the years. It’s not that these capabilities are so new but they have been refined so that everyone can use them. Probably the most important thing Apple has done has been to show a commitment to Aperture that will bring many disaffected users back to the program. To make sure that happens, Apple is offering the upgrade price to users who have Aperture 1 and 2.


Read more at Jon Peddie tech Watch

NEW TechWatch now available

Posted by tibtv On February - 19 - 2010ADD COMMENTS

TechWatch for February 16th 2010 is now available for download.
Read more at Jon Peddie tech Watch

StudioGPU announced today the ACM SIGGRAPH Computer Graphics Quarterly has published an industry white paper focusing on StudioGPU MachStudio™ Pro software. The white paper, “Ending the Tradeoff of Time vs. Quality when Creating 3D Computer Graphics Content – Stepping Up the Production Workflow with Real-Time Rendering Software,” by Alex Herrera, senior analyst at Jon Peddie Research, focuses on streamlining 3D workflow and rendering pipelines with non-linear real-time technology.
Read more at Jon Peddie tech Watch

Designed as core additions to Dell’s lineup of commercial PCs, the Latitude 13 ultra-portable and Dell Precision M6500 dual core mobile workstation meet the needs of an increasingly mobile and collaborative workforce, enabling customers to work anywhere at any time with anyone, breaking down the borders of business as usual. “Mobility and collaboration have shifted from a business perk to a critical necessity,” said Jon Peddie, president of Jon Peddie Research. “With the Latitude 13 and Dell Precision M6500 Dell is offering two solid mobility options that also open the lines of collaboration.”
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“The genius of NVIDIA Optimus is in its simplicity,” said Jon Peddie, president of Jon Peddie Research, a pioneer of the graphics industry and a leading analyst. “One can surf the web and get great battery life and when one needs the extra horsepower for applications like Adobe Flash 10.1, Optimus automatically switches to the more powerful NVIDIA GPU.”
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Imagination Technologies reports that, with over 100 products from a wide range of leading OEMs now shipping using its POWERVR SGX graphics acceleration technology 2010 will be the year in which OpenGL ES 2.0 graphics overtakes OpenGL ES 1.1 devices in terms of new deployments. Says Dr. Jon Peddie, president, Jon Peddie Research: “Simply put: Imagination’s POWERVR is the standard for mobile 3D graphics. The company has built an enviable lead, but more than that it has created an opportunity for both its customers, and the wider developer ecosystem to build a market that for applications alone will be worth more than $5 billion dollars in 2010. However it’s their overall capabilities in all aspects of multimedia that impresses.”
Read more at Jon Peddie tech Watch

NEW TechWatch now available

Posted by tibtv On February - 19 - 2010ADD COMMENTS

TechWatch for February 2nd 2010 is now available for download.
Read more at Jon Peddie tech Watch

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