TibTV

While strolling the aisles of E3, we ran across some compact headsets from Nox Audio. The new design includes an integrated 4 mm omni­directional microphone slickly tucked by the left ear pad. It rolls out when needed and rolls back up discreetly to avoid the geek factor that gamers might as well give up worrying about because they’re a lost cause. The other side has a similar knob that turns up the volume. The earphones don’t have noise cancellation but they do employ noise reduction strategies in the construction of the headphones—meaning that they’re designed to block sound. The earphones work well with phones—cutting off the tunes when a call comes in, and resuming when the call is ended. The same idea works for telephoning over IP, gaming, etc.

Designed primarily for gaming, the Specialist is compatible with the Xbox 360, PS3, as well as PCs. It also works with handheld gaming systems, iPods and iPhones. The headphones are available with an optional Optical gaming adaptor.

How does it sound? Really, surprisingly great. The sound quality is “brilliant,” with good depth and bass. I have become so conditioned to expect noise cancellation and large pads that I wasn’t sure what I’d be getting with these headphones, but the Specialist is comfortable and I get really good sound through them. The company says they use custom 26mm Mylar drivers for the headphones. On calls and gaming, voices come through perfectly. On a voice over IP call, the Nox voice quality was described as slightly clipped but good.

The headphones have style, at least if you go for the ones that add a little color to the wheels on either headphone. They come in red, blue, and green. Black is available for people who are looking for a more discreet profile.

The company’s spec sheet puts the headphones’ noise reduction capability at 6 dB @ 1 kHz. Not huge but I’m realizing that I really do not like the noise cancellation effect of the slight hiss and I do believe I hear some sound distortion as active noise cancellation ear phones decide what I want to hear or not. Frequency response comes in at 20 Hz to 20 kHz, sensitivity at 104 dBSPL @ 1 kHz, THD: <0.5% @1 kHz, <2% from 40 Hz to 20 kHz, input impedance at 32 ohms.

Where these babies get a lot of points from me is the fact that they’re lightweight, very comfortable, they work very well with the phone. I appreciate audio control—not enough mid-range ear phones include them. And most of all, they fold up and are easy to pack. These are all the right plusses for me. The people at Nox Audio are low key, they let their headphones do the talking. It’s not a bad strategy, I came to these ‘phones expecting little and they are now my favorite, and official headphones for office and travel. (I’ll let you know how they perform on the plane in an update.)

The Specialist’s retail price is $79.95 and the company is selling them now through online retailers and Amazon.

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Tessellation represents one of the key benefits of DirectX 11 for gamers. By enabling Tessellation during gameplay the GPU is able to “dynamically subdivide the wireframes of 3D objects.” By subdividing the wireframe the detail of all objects in the game is exponentially increased. Images that once took on a box-like look with tessellation become more naturally rounded. Tessellation can be programmed so that objects in the background that appear far away from the gameplay can be rendered with less detail while objects up close can take full advantage of the dynamic tessellation process providing max detail.

This week we took a look at Nvidia’s in-house benchmarks designed to measure DX11’s key ingredient for gamers. In the following Island benchmark developed by Nvidia the test is able to measure “Static” and “dynamic” tessellation rendering.

Now what does that mean? Static tessellation according to Nvidia is that the tessellation ration is equal for every polygon in the scene “This method does give equal amount of geometry detail for objects at any distance from camera.” This obviously will be more taxing on the GPU and really take no advantage of programming.

Dynamic tessellation calculates tessellation ratio depending on distance from polygon to camera. The closer the object is to the camera, the higher is tessellation ratio, details on objects that are near, and save GPU resources on objects that are far.

Nvidia developed two tests, Hair and Island. The test we used was Island. The test-bed was: 64-bit Windows 7, Corei7 3.3 GHZ, 3GB RAM, and a GF480.

We ran the test with various parameters on a GeForce 480 and an ATI Radeon HD 5970, and got the results shown in Figure 4.

From the testing we can see that Nvidia performed quite well. We would expect this considering it was test designed by Nvidia for Nvidia—either way the numbers are impressive. However we must keep in mind that the tessellation produced in these benchmarks far and away exceeds anything that would need to be rendered during optimal gameplay.

We asked ATI to comment on the results and we were told by a spokesperson who was obviously speaking off the cuff: “Any vendor can bake homegrown demos in such a way as to favor their products. That is exactly what is happening here. It is a demo Nvidia is seeding in their efforts to lead media and analysts to the conclusion that the 480 outperforms the 5870 in tessellation, with the follow on being that tessellation defines DX 11 (at least that is what they have been suggesting in some regions with a review program they are affectionately calling Real vs. Fake DX 11.

Yes, AMD’s view is harsh and we expect no less. We think the tests looked great, and “probably” create a situation that will not be found in a game for quite some time. So the value of comparing one AIB against the other with that test may not make a lot of sense for buyers looking for real world situations, but it does (nonetheless) show that Nvidia has a very powerful tessellation engine that can in fact handle outrageous models.

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Today, DMP announced in Japan that Nintendo has adopted DMP PICA200 for the 3DS.

The new Nintendo 3DS is an amazing little device. The DS has already been a beloved machine attracting over 100 million users since 2004. Not many products (that I can think of, at least) can match that volume of enthusiasm or the customer base. And it’s self perpetuating because the installed base attracts developers which create new games which attracts new consumers – it is a perfect ecosystem.

Nintendo has experimented with S3D for years, starting with the Nintendo Virtual Boy monochrome system, and the company has tried out  shutter glasses but lacked the computer horsepower and content to make it compelling. Nintendo has always been willing to try out new technologies, but the company seems aware of the dynamics that Kathleen Maher tries to spell out in her ongoing work on the Practicality Gap. To sum it up in a phrase, Nintendo seems keenly aware that certain pieces of the puzzle must be in place before other pieces will fit.

The company has been investigating various semiconductor and IP suppliers since 2006 having looked at their partner ATI (Wii), ARM (DS), Imagination Technologies, Nvidia, and others. The decision to use DMP’s PICA200 design was made over a year ago and testing and development have been going on for some time; it’s not as easy as it may seem to license a core and integrate it into an SoC and get the costs (die size), power consumption (has to run forever on small batteries), and performance (clocks and memory management) balance. So as you learn more about this device if you wonder why it took them so long, keep all that in mind.

Founded in 2002, DMP, a graphics IP core supplier in Japan, has adopted a business strategy of focusing on the digital consumer market.
DMP first told me about the PICA architecture in early 2005 which was their first IP core based on Ultray architecture. The president and CEO of DMP, Tatsuo Yamamoto, told me then the Ultray allows real-time photo realistic rendering with physically correct lighting and shadowing such as soft shadow casting and position dependent environmental mapping.
Ultray is unique in that it uses hardware parametric engines for certain graphics features rather than shaders. With this approach, clouds, smoke, gas and other fuzzy objects can be shaded and rendered at an interactive rate.

Scene from DOA on the 3DS; there are quite a few
 effects
coming into play in this image. (Source: Nintendo)

At Siggraph 2005 (LA) DMP revealed in more detail some of their techniques for hair, skin, and gaseous shapes. Yamamoto said then that the Ultray could boast lower power consumption due to hardware pipelines, and smaller number of polygons to achieve high-quality graphics based on pixel-level shading (Phong, BRDF, etc.) vs. vertex-level and polygon subdivision.

So the bottom line is that amazing high-end graphics functions in a low-cost handheld device with stereovision is not only possible, it has arrived. The 3DS graphics has a lot of head room to be further exploited and we’re expecting to be really thrilled to see and play with what Nintendo and its partners have at launch.

You can read more about the PICA architecture here and subscribers can read more in various issues of JPR’s TechWatch. (Volume 5, Number 7, April 11, 2005, p10, Volume 5, Number 15, August 1, 2005, p12, Volume 6, Number 17, August 14, 2006, p19.)

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Against my better judgment I went to E3 two days early so I could attend the “press events” of the console companies. These events are often associated with some form (ahem) of entertainment. They are also oversubscribed, overcrowded, and usually uninformative. Why then are these megamillion dollar extravaganzas held? What’s the ROI for Microsoft, Nintendo, or Sony? Good question.

It’s a matter of impressions

PR people live for and get measured by the number of impressions they deliver for the dollar. An impression is measured by taking the readership of a magazine, website, radio show, etc, and dividing the costs of reaching the writers or speakers of those vehicles by the dollars spent to get them to listen to the company’s message,

At the Microsoft’s press event for the renaming of Natel to Kinect, I estimated there were about 1,600 people there. Microsoft had what was billed as a Cirque du Soleil show, hired buses to get people to the USC stadium from the convention center, dressed us up in strange smocks, gave out cute stuffed animals and probably had over 200 hundred staff trying to manage it all, and I heard rented the stadium for three weeks to get things set up.

My guess is it cost Microsoft something north of $4 million to hold the event – I may be under shooting on that estimate. which is about 2x what 30 seconds of a major foot ball event TV ad would cost. So the numbers are not bad in terms of cost/impression and all of the attendees came to the event with the intention and desire to see the ad – oops, I mean press announcement.

Of the “press” who stood in line for upwards to an hour and then sat in the stadium for another hour waiting for things to get going, there were (by my estimate) maybe 100 actual press, maybe 10 analysts (including yours truly), about 200 VIPs (resellers, partners) – who had to stand through the event at the front, and the rest were bloggers in the stands more than 1,400 by my estimate.

But it was not a pleasant experience. Getting there, if you didn’t ride on the buses provided, was horrendous in LA traffic, parking was challenging, and expensive. Then a long wait in a line outside (thankfully it never rains in LA) was a boring waste of time.

Then there was the filing in to the seats like prisoners in a gulag; being herded around the inside of the building in a four- to six-wide column dressed in silly smocks and then being squeezed into a two-person wide doorway to the seats.

And then sitting for an hour through the long seating process and the stage people did who knows what. Time was wasted.

Real press, with real deadlines, can’t afford such events. The blogger/fan boys loved every minute of it. The VIPs milling about on the show floor seemed to be OK with it – remember darling it’s not how you feel but how you look…

It is however, something between insulting to annoying to call these things press events. There was no press aspect to it – no news (the web leaks preceded the event from days to hours). It’s unlikely that many of the 1,400 or so in attendance had anything new to offer in terms of reporting on the event or insight to add. So, as an advertiser, with a choice of 1,400 web sites on which to advertise, which one or two, or even ten would you choose? It doesn’t matter – there’s 1,390 you didn’t pick.

The other question is, are there really 14 million gamers out there reading stuff on these blog pages? Do these bloggers really have that many eyeballs? Yes there’s 50 million Call Of Duty players out there but I doubt they spend much time reading blogs.

I spoke to an inside PR lady at one of the console makers and asked her about all this – she was very enthused with the reach of the bloggers and felt she and her company had tapped into the mother lode. This is a sensible, smart (and I hope well paid) woman and I’m inclined to trust her judgment – this is her job. I’m trying to get the concept, the payoff, but so far it eludes me but it may be moot – these events get it all, they get the mainline press (usually) and the bloggers, and the net results the entire world lights up for a day or two about the company’s new stuff. Mission accomplished, oh, and sorry about the wait.

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Look at all we’ve done for them and have they once said thanks? No, all they want to do is talk about the good old days. The good old what? You mean when we had Windows 95, and a laptop had VGA resolution in a nine-inch screen, weighed ten pounds and ran on a battery for almost three hours? Yeah, that was great wasn’t it?

Today we hardly even mention the battery life of a laptop. Kathleen Maher has a Vaio that refuses to quit, in fact she runs out of energy before it does. She also has an iPad and it holds up pretty well during the day. Both those devices weigh a little more than a couple of hard boiled eggs, and have 800 line resolution displays. But did she ever once say thanks? No, but she has marveled about it more than once.

We also have ebooks, Kindles and Sony, and they too weigh nothing, have beautiful displays and run for days without being recharged.

But we’ve never, not once sent an email or letter to any of those companies or their chip suppliers and said, “Gee guys, thanks.”

Pretty soon we’ll not only have seemingly infinite battery life, machines that are 14mm thick, weigh less than a paper bag, and have gorgeous high-resolution color displays with touch, but we’ll be able to display any content imaginable on them from old masterpieces scanned and made available for free by Google (excuse me, THANK YOU GOOGLE), live TV in any part of the world we happen to be, stereovision display when we want it as well as stereovision video capture with a single lens/sensor, streaming video from the web, movies on a SD card, and every song we every heard or hoped to hear. We might even have all that in a tube that we unroll when we want some content.

All that stuff exists today, now. Much of it is in one machine or another and the rest should be with us by the end of the year or first quarter next at the latest. The only thing that is a little delayed, but surely coming is the rolled up version.

And has anyone said thanks yet? I can’t hear you ….

But we don’t need to say thanks. If the technology is doing its job, and delivering on its promise, then we are totally unaware of it—the technology works when it disappears (Peddie’s third law).

Just as you never think about the pistons or valves in your car doing their job, quietly, energy efficiently, and for hundreds of thousands of miles and many years, you shouldn’t have to be aware of electronic technology. TV sets hit that level of performance and we stopped thinking about them, took them for granted. Now like everything else our TVs are going to be smart. Our houses are someday going to be smart and we’ll live like we’re on the Enterprise walking around telling things to turn on or off or fetch some content.

And that TV, well it too will disappear. All our walls and/or windows will be active surfaces and be a TV screen or a picture or a sun shade, maybe even a solar collector. Remember that roll up model mentioned above? Well what if it isn’t rolled up but an OLED wall? And solar cells are now being made transparent (see Marker Faire article this issue.) So all our windows in our smart house now power the house and all those smart devices that have disappeared we never said thanks for. It changes the notion of interior decoration dramatically.

This is one of the ways the singularity will be part of our life. Not threatening robots with acne and a bad attitude, but invisible life enriching features that will use less power (or generate it) and be at our beck and call. And when you walk in the door of this smart home and say “lights, news, call mom.” How about saying, “Oh, and thanks.”

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One of the running jokes about the difference between the English, French and German languages are how rich and efficient English is and how complicated and wordy French and German can be.

We struggle with terminology here all the time, trying to come up with meaningful, efficient, and entertaining nomenclature to describe the incredibly complex thingies we deal with every day.

We are currently struggling with two developmental products that as of yet have not been totally defined or turned into a comfortable acronym. Our attempts this week concerned the new class of processors, which have graphics embedded in them, and the new class of PCs that will deliver stereovision.

HPU. The new processors from AMD (Fusion—Llano and Ontario) and Intel (Clarksdale, Arrondale, and Sandy Bridge) have multicore x86 processors, and multicore SIMD GPUs. In one sense they are neither fish nor fowl, and in another sense they are the ultimate manifestation of Moore’s law and massive integration. They are the epitome of the long promised heterogeneous processor, and as such we are designating them the HPU—Heterogeneous Processor Unit. We experimented with various forms of integrated graphics processor (IGP), integrated processor graphics (IPG), and processor integrated graphics (PIG). None of these terms or their subsequent acronym was commutative or satisfying, and seemed to cause considerable confusion because of the similarity to the established chipset IGP acronym—something new was needed and we think HPU satisfies that need. AMD prefers the term APU (Accelerated Processor Unit), and Intel thinks no term is needed other than i5 or i7.

We’ll try HPU and let the consumers, press, and financial analysts tell us if we got it right.

Everyone is in a hurry and looking for shortcuts. Shortcuts in their work process, shortcuts in their commute to and from home, and shortcuts to marketing a product. One of the tools we all try to use are abbreviations. The medical industry is often criticized and made the brunt of jokes about their lexicon of strange coded words. The computer industry is no different. I once sat in a meeting at Intel and listened to Intel people speak to each other almost entirely in acronyms. I even commented at one point, do you realize your sentence didn’t have a single word in it? However, that was a very efficient exchange between the Intel people. And although I didn’t have the secret decoder ring to be able to follow what they were saying, my understanding was not critical to the meeting or the information transfer. So we do speak to each other in secret languages, and they are not designed to exclude people or talk behind their backs, but rather to get the maximum amount of information exchanged as quickly as possible—they were in a hurry.

The naming of acronyms, perhaps taken to new levels of absurdity by the military and various government agencies, is critical to their acceptance and often understanding. Sometimes, a brand gets established (like CUDA) and then later as it gains acceptance an acronym is developed for it. An acronym not only has to be an abbreviation of the terms it’s describing, but it has to sound cool, and be memorable. Sometimes acronyms form words (FAT, NIC, or FOG (Free Open-source Ghost), etc.) and sometimes the letters of the acronym are pronounced (ASAP, AIB, CPU, etc.). Someone commented that since Adam and Eve were the first people they got to name everything. As far as we know, they didn’t use acronyms but then they didn’t have to deal with PCMCIA or OLPC or NSIT. Snake, on the other hand is a fairly simple concept. Though, perhaps they should have told each other, WOFTS (Watch Out For That Snake).

So we will go on creating acronyms to try and efficiently communicate complicated ideas and we’ll try to come up with appropriate ones that improve communication rather than hinder it– because we are always in a hurry.

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TIBURON, Calif- June 7, 2010 – The workstation market posted another round of steadily improving results for the first quarter of 2010, taking one more solid step in its recovery from the lows of 2009. So reports Jon Peddie Research (JPR) after wrapping up its first quarter analysis as part of its JPR Workstation Report series. The technology and market research firm reports that the industry shipped 725 thousand workstations worldwide in Q1, resulting in sequential growth of 1.1% and a year-over-year increase of 25.7%.

While a welcome number, the 25.7% gain over the same quarter a year ago should be taken with a grain of salt, as it’s more a reflection on how bad the Q1’09 market performed than how good Q1’10 turned out. Instead, it was the sequential gain that this time proved a better indicator of the progress the market is making in its climb back up to pre-recession levels.

In periods of flat or even modest growth, Q1 sales tend to lag Q4′s, so even a modest sequential uptick is a bullish sign. And from that perspective, Q1’10 was stronger than might first appear, as a 1.1% sequential increase for Q1 signals a market ahead of its normal pace, more evidence of sustained momentum for its recovery from the ugly days of 2009.

Dell comes out swinging (again) in Q1’10 … back in a virtual dead heat with HP
It’s beginning to look like HP’s coronation as the new king of workstations might have been premature. After years of closing a major gap to market leader Dell, HP flirted with volume leadership for three consecutive quarters, essentially deadlocked with Dell for Q4’08 through Q2’09. Finally, in the third quarter of 2009, HP surged ahead to take the workstation shipment crown outright for the first time.

But HP didn’t get much time to revel in the top spot, as the very next quarter Dell’s shipments surged, in the process virtually eliminating the scant lead HP had been able to manage. And in Q1’10, the company surprised to the upside once more, jumping back in front of HP, 39.3% to 38.1%. Since HP looks to still have a slight edge in revenue, JPR’s calling it a tie, but Dell’s successfully served notice that workstation market leadership is back up for grabs.

Amazingly, the professional graphics hardware market sets a new record for shipments, surpassing 2007 and early 2008 numbers
The professional graphics hardware market shipped 1.26 billion total units, up 17.6% sequentially and a whopping 77.9% year-over-year. Not only was growth surprisingly hot, but the market managed to set a new record for units shipped, besting totals from the bullish days of late 2007 and early 2008. Given the exceptionally precipitous downturn of 2009, a new record wasn’t expected quite so soon, but the major beneficiaries Nvidia and AMD (ATI) certainly aren’t complaining.

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Analyst Jon Peddie says S3D PCs will thrive if there is good content to feed demand

TIBURON, CA-May 27, 2010-Jon Peddie Research (JPR), the industry’s research and consulting firm for graphics and multimedia just completed an in-depth look at the emerging Stereo 3D (S3D) PC market. Titled, “Stereovision in PCs,” The report finds that the S3D market is poised for rapid growth in the immediate future. Close to one million dedicated S3D PCs will ship in 2010. That number will grow to 75 million by 2014 as S3D becomes ubiquitous.

Although most PCs will be S3D capable due to the GPUs that are in them, not all PCs will be S3D PCs because they need a special monitor, glasses, and appropriate content. .However, S3D PCs will be very attractive to several important market segments. JPR expects to see S3D PCs achieve a much higher growth rate than their more traditional counterparts and, of course, they will have a higher ASP. As a result, the S3D PC market will be very attractive to PC manufacturers and content suppliers.

JPR’s report, provides forecasts for the unit sales of the seven major applications that will take advantage of S3D on the PC:

1. PC: Games
2. Blu-ray DVD movies
3. Streaming TV (IP TV)
4. Photo-editing
5. Home video editing
6. Streaming video (from YouTube and other sites)
7. Professional graphics (CAD and visualization)

The expected growth rate of revenue in the hardware and content markets is very promising. JPR forecasts $34 Billion by 2014.

“Gaming will be the vehicle for kick-starting the S3D PC market,” said Jon Peddie. “The gaming segment has the largest inventory of content and the most vocal enthusiasts who will spread the word and show their friends and families what it looks like and what it can do. They will ignite the imagination of the non-gamers. However, our forecast is that the S3D market will soar within the next three years based on the expectation that good quality content will be produced, and the incremental cost for S3D will diminish, if not disappear. Otherwise history will repeat itself and it will be reduced to a small volume novelty market. “

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Jon Peddie Research announces the release of the CAD report for 2010 to 2014

TIBURON, CA-May 10, 2010 – Right along with the rest of the world, the Computer Aided Design (CAD) industry suffered severe setbacks in the recession of 2008-2009. Fortunately, in 2010 world economies are recovering and so are parts of the CAD industry. Because CAD tools are used in architecture, manufacture, plant design, assembly, tool design, mapping and Geographical Information Systems (GIS), recovery is decidedly uneven. For example the architecture industry was the first to feel the recession and it will take the longest to recover. On the other hand, the automotive industry, which saw a spectacular meltdown in 2009, is coming back more quickly. As with all recessions there are benefits to be realized in a slowdown and in some cases those benefits are already showing up in 2010.

Jon Peddie Research (JPR) estimates the CAD software market to be $5 billion in 2009. This is a 23% decrease compared to 2008 when the market reached a high of $6.7 billion. All industries in all geographies felt the effects of the recession. The market will grow in 2009 but it will not recover to the high levels seen in 2008, which was unnaturally fueled by financial bubbles. As difficult as the recession in 2009 has been and will continue to be for many companies, it will serve as a jump start for long term growth as many companies take the time afforded by a slow down to move to advanced technologies and retrain workers.

Inevitably, this same process is driving many workers out of the CAD industry. The contraction is tightest at the bottom rungs of the CAD work force where CAD operators or CAD drafters move on to find new opportunities. JPR estimates that at least 200,000 workers have left the CAD industry worldwide. In the coming years there will be increased opportunities for CAD workers who can take advantage of new software capabilities to increase their companies’ efficiencies. In the architecture related fields, these opportunities will come to people who can help their companies move to a Building Information Management (BIM) workflow. In manufacture, we are seeing new opportunities appear in improving Product Data Management/Product Life Management/Customer Relationship Management (PDM/PLM/CRM) workflows, and analysis. In all segments of the CAD industry, rendering is become a mainstream capability across the board as workers become interested in creating their own visualizations.

In 2010, the CAD market will grow to $5.4 billion, a modest increase of 5%. We expect the CAD market to fully recover by 2013/2014.

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New JPR research looks at 26 companies and 10 unique markets for mobile devices

TIBURON, CA-May 6, 2010 – Jon Peddie Research (JPR), the industry’s research and consulting firm for graphics and multimedia, announced today its new report series on mobile devices markets and semiconductor suppliers. Designed to illustrate new scenarios for semiconductor companies in non-PC and industrial markets, the reports uncover consumer opportunities as the post-recession mobile devices market heats up.

The series includes two reports, "IP and Semiconductor Suppliers Strengths, Weaknesses, Opportunities, and Threats (SWOT)," and a companion report, "Mobile Devices and Their Semiconductors."

The SWOT report found that there are five merchant IP suppliers, five SoC providers with proprietary video/graphics cores, and twelve OEMs that use the IP cores.

The JPR report, "Mobile Devices and their Semiconductors," also looked at ten markets for the semiconductor and IP suppliers market forecasts and opportunities for those products and adjacent products.

New Opportunities as Consumer Spending Increases

The mobile device market is fragmenting as low-cost, power-efficient processors emerge with advanced capabilities.

The report provides an individual segment historical background of the market from 2006 and forecasts unit shipments for each individual market from 2009 to 2015.

The total available market (TAM) for these multifunctional devices is almost 700 million units in 2010, growing to over 1.3 billion by 2015, representing a CAGR of 14.3%.

"The market for eBooks, tablets, smartphones and other mobile consumer products is exploding, and with the recession behind us, the consumer is ready to start spending again" said analyst Jon Peddie.

These reports are written for:

• Senior management looking for adjacent market opportunities for their products
• Financial analysts who want to understand the mobile device space better and examine companies and their chances for success
• Marketing staff at companies that sell mobile devices and products that work with them
• Technology professionals who want an introduction to mobile technology and mobile devices
• Engineers who need to select a processor for a mobile device
• Press and public relations professionals who need to get up to speed on the mobile devices market, players, and products

This report has been created as a resource to uncover the opportunities for semiconductor suppliers and their IP partners who have traditionally served the non-PC and industrial markets such as POS, medical, and test equipment and to help them extend their technology into what we are calling the "adjacent consumer markets" with a focus on mobile devices for consumers.

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