In the enterprise software industry eighty percent of the market (and profits) go to a handful of companies while thousands of other companies fight over the remaining twenty percent. A new startup in this market could challenge one of the three leaders, but the odds are that the startup wouldn’t survive in direct competition. While such dismal odds might discourage anyone from starting up a company in the enterprise software industry, the fact is that every industry has its handful of dominant leaders with many smaller companies scrambling for the remaining crumbs left behind. If you want your company to survive, you must design it from its inception to survive in such a hostile environment, and the best way to do this is through strategic design for acquisition.
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Jon B. Fisher




















